November 2nd marks Dia de los Muertos or “Day of the Dead,” an annual ritual of the Mexican community which celebrates human existence as death, and is considered the passage to a new life. Day of the Dead celebrations include lively music, decadent imagery and colorful costumes where revelers take to the streets, crowd into bars and host cemetery gatherings in honor of those who have gone before. Merrymakers honor the dead and celebrate the joy of living with traditional food and the country’s national drink – tequila. Espolón Tequila has teamed up with bartenders across the country to create Dia de los Muertos-inspired cocktails aptly named to celebrate this holiday with true spirit. Espolón Tequila itself honors the Day of the Dead. Inspired by 19th Century Dia de los Muertos-style imagery, the Espolón labels illustrate the fictitious journeys of characters Guadalupe and Rosarita, with their inspirational companion, Ramón the Rooster, capturing significant moments in the lives of the people of Mexico. The storied history depicted on the outside of the bottle is enhanced by the award-winning tequila within. The 100% pure Blue Agave tequila from the Los Altos (Highlands) region of Jalisco, Mexico is available in Blanco and Reposado. For more information, visit www.TequilaEspolon.com.