If you’re lucky, your passion becomes your job or business. In founding Breadtopia, I consider myself to be extremely lucky. I virtually cut my teeth on sourdough French bread in San Francisco, California, where I was born. And for many years I have loved baking. In 1994, I was fortunate to marry Denyce; we shared many of the same interests and passions. For the next decade, I was involved in several corporate endeavors and in 2004, Denyce, who is a freelance graphic designer and former operator of the Busy Bee Bakery, and I, a website developer, Internet marketer and avid baker, formed Rusch Advertising Design. Along with taking on various freelance projects, we developed our personal projects with our major baby being our baking website—Breadtopia.com. At Breadtopia we’re dedicated to ensuring that baking perfect bread has never been easier. If we can aid in the development of a baking community—composed of new, veteran and constantly developing enthusiasts—all passionate about creating great, homemade baked goods, then we will count ourselves successful. Videos and recipes from Breadtopia.com. Visit our site for Q&A, tutorials, recipes, videos and more!