Top 7 Food Marketing and Psychology Websites
Till a few years ago, food was only a necessity - But today, food is a way of life. Most of us don’t eat to merely satiate our hunger, but to satisfy our taste buds which are slaves to our attitude towards food, eating patterns, and food choices, and this is reflected in the Top 7 Food Marketing and Psychology Websites, as described below:
Here are some food marketing and psychology websites, which can qualify as the top 7 in this category:
1) CORNELL UNIVERSITY FOOD AND BRAND LAB
Cornell University Food and Brand Lab has a faculty of experimental psychologists who study consumer food behavior and how they respond to the food marketing strategies. Headed by Professor Brian Wansink, a food psychologist of repute, and professor of marketing at the Cornell Food and Brand Lab, the studies give you novel insights into the mental aspects that influence our food behavior. For instance, you will know why certain foods comfort you while others disturb you.
2) THE PSYCHOLOGY OF EATING AND DRINKING
Experimental psychologist from Harvard University and winner of the Science Book of the year Award, Dr. Alexandra W. Logue’s website ‘The Psychology of Eating and Drinking’ has excerpts from the award winning book by the same title.
3) USC MARSHALL
USC Marshall gives you a fair idea of food marketing and consumer psychology. It deals with different aspects of food marketing and consumption patterns in depth. A good site for the food marketer who wants to boost the sales of his products, and also for the savvy consumer who wants to understand how his food behavior is influenced by food marketing.
4) THE INSTITUTE OF PSYCHOLOGY OF EATING
The Institute for the Psychology of Eating is a virtual educational center where you can expect to learn interesting concepts like Dynamic Eating Psychology and Mind and Body Nutrition, which give a new insight into the relationship between food, body and health.
5) WAGENINGEN UNIVERSITY AND RESEARCH CENTRE
The Centre for Innovative Consumer Studies, Wageningen University, Netherlands, tells you about consumer psychology and food choices. Here is a study from the University that gives good information on this subject.
6) PSYCHOLOGY TODAY
Psychology Today is a website that specifically throws light on the psychology behind food craving and how our personalities influence our choice of food. Apart from this it also deals with issues related to the general psychological health of an individual as well.
7) ALL SANDS
At the first look, the website may look crowded with other topics but one look at the Food section will help you believe that you can learn a lot about food, related topics, and how to make food an integral part of your life in a satisfactory manner.
These websites help you understand the psychology of food better and make you more receptive to your culinary senses.
Image Courtesy: eportfolio.lagcc.cuny.edu