The gastronomia in 2007

The Brazilian gastronomia boiled in 2007 heating the sector of foods and drinks and other markets as books, films, InterNet, games, courses, fashion, theater and etc. The food inhales, reinventa, adds, sociabiliza and serves of starting point to understand the society, its history, culture, the trends of consumption and the conflicts. In the cinema, the gastronomia was subject of the Ratatouille film, of the Disney, that showed the tense relation between the critical one specialized and chefs of kitchen. Another launching was the refilmagem of Simply Marta in the version Without Reserves with Catherine Zeta Jones and Aaron Eckhart. E the national cinema also gained first long-metragem on intitled food the Stomach, of Landmarks Jorge, winner of the Festival of Cinema of the River.

In the InterNet, the site Cybercook it completed ten years and it conquered the Prize Abanet/IAB 2007, in the category Especiais/Networking Projects. It Union marries on the net of relationships launched this year, in April, already it counts more than on 100 a thousand users. Another trend is the virtual snack bars that come putting into motion the scenes and enredos of games for computer. In web it is possible to find versions gratuitous, as the Burger Queen, Burger Restaurant, Burger Island and Burger Shop. The universe of the wines fell in the taste of the social nets in the InterNet. Enólogos internautas had created, at least, five sites specialized of the drink. The Snooth, for example, finishes to receive 1 million from dollar in investments to stimulate the service, that congregates 500 a thousand labels more than.

In literature, the Senac publishing company launched 13 headings during the Biennial one of the Book, that happened in September in Rio De Janeiro. Prominence also for the just-launched Larousse of the Brazilian Gastronomia, that makes a clipping of the national gastronomia from the popular parties. In the segment of destined events to argue the food under the cultural bias, the Federal University of the Paraná carried through the event To know and Flavors, that congregated academics of Brazil to present research on the History of the Feeding all. Another excellent event was the Madre Land, organized for the movement Slow Food, that carried through the meeting for the first time is of Italy.

The Brazilian gastronomia also received names from weight of the international scene as the scientist Hervé This. The visit put into motion a public of more than 1200 people in São Paulo and resulted in the launching of three editions of the magazine Scientific American on Science in the Kitchen. For the sociologist Carlos Alberto Dória, who co-ordinated the visit of This, the event was important to surpass decurrent preconceptions of the disinformation. "In Brazil, we have cultivated the habit to more analyze the culinária for the cultural, identitário side, of that for the processes fisico-chemistries, for the purely material transformation. The Hervé demonstrated a way to reason about what if it passes in the kitchen to which we are not accustomed and in relation to which we lack, still, of a more extensive bibliography ", explains.

according to sociologist, This is not a cook and he does not practise a gastronomia "moderninha", tecnificada. "It is a scientist and its work is of spreading of scientific ideas", detaches. E was clearly that, working with the brain more of the one than with equipment, it is that is born the innovation, the creativity earns to the one in more becoming them "free" in relation the process that we ignore ", finishes. Another important visit was of chef Alain Ducasse that goes to open Centro Alain Ducasse Formation (ADF) in partnership with the University Estácio de Sá, in São Paulo. In Rio De Janeiro for the first time, it was received with one special supper for chef Roland Villard (Le Pre Catelan), that he will be the responsible academic of the project. "This course brings the tradition of the most important French school of the world, joining formation and quality", says chef French.

Guta journalist Keys and the historian Dolores Freixa detach the international prizes and the inclusion of a Brazilian restaurant in ranking of the best ones of the world. Brazil was bronze medal in the Latin competition American Azteca 2007 and restaurant DOM, of Alex Atala, occupies 38ª position of the 50 World's Best Restaurants. "We believe that it was a great year for the Brazilian Gastronomia, that today counts on important chefs of all the regions of Brazil, defending and valuing the national gastronomia. Moreover, each national time more produces cachaças and wine of quality better: this year the Valley of the Vineyards reached, in January of 2007, the Geographic Indication, previous stage to the Denomination of Origin ", enumerates the pair.

The Brazilian Association of Alta Gastronomia (ABAGA) adds in the list the bill for regulation of the cook profession, who was sent for voting in the House of representatives. "the regulation will contribute for the improvement of the sector in Brazil and will provide a base of knowledge based for the new professionals. Segments with the ones of enólogo and sommelier already had had its regulated professions and make possible the professionals to develop its careers more fully ", justify the organization in its site.

Year of Gold - the president of the Abrasel (Brazilian Association of Bars and Restaurant), Pablo Solmucci Júnior, defines 2007 as the Year of Gold of the segment of foods and drinks. "It is the return of the good times with a expressivo growth", commemorates, saying that the sector grew, in average, 7%; e reached an invoicing of 20% due retaken of job and the income. The organization commemorates two important events for the restoration. The first one is the Brazil festival Flavor with the participation of 1536 restaurants of all Brazil and more than 10 million accesses in the Brazil Vestibule Flavor. As it was the festival Bar in Bar with the adhesion of more than 500 bars, presenting the gastronomia of boteco. Another initiative is the campaign Portions of Harmony that it searchs to stimulate a friendly convivência between the bar and the society through seven rules. E still has a project in partnership with the Ministry of the Tourism and the Sebrae to prioritize 65 tourist destinations valuing the local gastronomia.

The list is extensive and these are only some examples of as the gastronomia puts into motion diverse markets generating perspective of good businesses, chances and incentive to the culture. From the food as a sustainable patrimony it is possible to also establish efficient public politics. It has still very work to make and on the other hand it has diverse sectors interested in alavancar the national gastronomia. It is question of time, investment and devotion this cauldron to enter in boiling and to gain recognition inside and it are of the country, respecting and valuing the regionalidades of each I sing of the country. Alive the national gastronomia! That 2008 either one year still more apimentado. source: www.malaguetacomunicacao.com.br