After 50 years of delivering great pizza, today Pizza Hut revealed that efforts are currently underway to rebrand the chain as "Pasta Hut" in conjunction with the arrival of its new Tuscani Pastas, which are available starting tomorrow.

 Speaking to employees at a celebration for the launch of the new pasta offerings, Scott Bergren, Pizza Hut CEO, described the large-scale changes the company has made to support this new direction:

    -- All exterior signage at Pizza Hut's Dallas headquarters facility has
       been replaced with the new Pasta Hut logo.

    -- A national print and television advertising campaign begins today,
       proclaiming "Pizza Hut is now Pasta Hut."

    -- The company's Web site has been redesigned, including the new URL
       http://www.newpastahut.com, the new Pasta Hut logo and a message for
       consumers: "Pasta so good, we changed our name to Pasta Hut!"

    -- Pizza Hut restaurants across the country have begun installing banners
       that read "Coming Soon . . . Pasta Hut."

    "For 50 years we've been all about pizza," said Bergren. "As we've
prepared for the launch of our new line of Tuscani Pastas our customers
have consistently told us these pastas are so good we should change our
name to Pasta Hut. Starting tomorrow, Pizza Hut is Pasta Hut."