The market is unpredictable and our customers and employers want the service providers to be real fast and the cost of getting real fast has always been there and is recently observed in an incident in Australia captured in an article entitled, "Cookbook Pasta Recipe Misprint Gets Publisher in Hot Water", by Michael S.. It says that there has been a misprint in the book, The Pasta Bible, published in Australia, by the prestigious Penguin Publishers. The error is in one of its suggestions that that the dish tagliatelle with sardines and prosciutto required "salt and freshly ground black people" as ingredients.

Now this apparently seems racist but it is obviously a careless mistake. This misprint will cost the company, Penguin Australia, $20,000. Now the blame game is on and Penguin Australia blames the issue on a spell-checking program. But does not sound sensible because it is not a typo, it is carelessness on the part of the editors. Spell checkers are not as intelligent and human beings and spell checkers are run only at the end when the writing is done. Penguin is now all set to destroy all 7,000 copies of "The Pasta Bible" at the warehouse. Head of publishing Robert Sessions told the Sydney Morning Herald that the destruction of the defective copies would cost $ 20,000.

Penguin will replace a copy of Pasta Bible owned by purchasers who feel uncomfortable with the copies. The team at Penguin has sincerely apologised for any offence this error might have caused but at the end of the day lessons learnt is typos can be costly "pepper misspelt as people". LOL