Obamas' Sweet Tooth Spells Wonder For M&S Sauce
Here is the interesting news for you, which reveals that President Barack Obama’s sweet tooth spells wonder for M&S sauce. The relation between Obama and salted caramel sauce from Marks and Spencer; is something you should know about - Mr. President is very much fond of this sweet-savory salted caramel sauce. But, this time it has created history by being the British Christmas bestseller item for Marks and Spencer. The £2.99 gift jars are simply “flying” out of the racks even after five weeks of sale. According to a spokesperson, “It is now our most popular dessert sauce, outselling our chocolate sauce three to one.”
The people of United States were quite familiar with the savory-sweet taste of the salted caramel. However, this taste and flavor was comparatively new for the British people, although the salted caramel chocolates are among the favorites for Victoria Beckham. When the expert team from M&S did a study of the consumers of New York on last December, they found that salted caramel is one of the popular and favorite choices. However, that time they were not sure about the fact, whether the British people will go for this or not.
With lots of anticipation, they took the challenge to launch the product to the British consumers. On an account, the M&S chocolate expert, Suria Darley-Vissar said, "We knew that were seeing a growing trend with our customers towards the salted and sweet combination though, so we decided it was time to try to bring a touch of all-American magic to M&S customers for this Christmas." As a result, the sale of salted caramel pearl has increased up to 300 per cent from last year. This has also lead to improve the revenue of the British firm, Anglesey Sea Salt Company, as a supplier of salt to the product.
Image Courtesy: blacksnob.blogspot.com



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