The news that is currently rocking the food world seems absolutely ridiculous. Can a mega giant make such a big mistake? Guess it is possible looking at the way the story is being woven.

I am talking about the millionaires Ivanka Trump. The daughter of the king of real estate and the ever so boisterous Donald Trump. Ivanka Trump the lady born with the silver spoon has suddenly started to identify with the common man. She is here preaching switching your boring monotonous lunch bag with a health meal. She says “With gas and food prices on the rise, more and more people are skipping the deli line and bringing lunch to work to save money," she goes on in her blog at http://blog.alunchtrade.com/post/2008/10/do-you-brown-ba.html. "This is great, but all I hear is how boring a brown bag lunch can get and how people want something different, especially when they are stuck at their desks ... something I completely relate to."

She claims to be having the perfect solution. She goes on and on without coming up with any kind of details. Suspense I guess.  She says in her ever so secretive style “"On October 21, I am going to start a national Lunch Trade that will leave you looking forward to savoring your mid-day meal and lunch time minutes (however few they may be)." The hype on the blog has been built up over several days. She has been making one feel that she would be over at your office cooking that healthy tasty meal for you and your employees.

The event planned is going to be a mega show with over 15000 employees. With all the marketing and the promise to make your lunch box more interesting , are you all for Ivanka Trump now? Did you think that she actually understood the problems of the rising food prices?

Once a businessman always a business man (or a woman here). Here too the real reason is business not understanding for the present scenario caused by the economic downturn. Yes, rumors have it that she is the new face for the microwaveable foods by the company ConAgra. The company when asked had this to say "We wanted somebody who would appeal to a younger office worker who's technology-savvy," said Michael Locascio, vice president ConAgra to New York Times. "We wanted someone they could identify with, someone they knew, but also not somebody that was on the front of every tabloid."

So do you think this is one great marketing strategy? Are you sold out on this great marketing move or is this one big blunder?

Pic courtesy: http://blog.alunchtrade.com/post/2008/10/do-you-brown-ba.html