IIM Ahmadabad came out with Organic food outlet

 
09-Dec-2007 by India Updates

 

AHMEDABAD: Motivated by the multiple health benefits of organic food, Indian Institute of Management, Ahmedabad IIM-A will now open an organic food outlet, within their campus, giving students a chance to earn the wealth of health as well.

Professor Anil Gupta, one of the founders of National Innovations Foundation, said, "I have proposed opening an organic food outlet in the campus, to our director, SK Barua. He has shown interest and we might have something coming up soon."

Gupta, also co-ordinator of the four day organic food festival at IIM-A, is working with National Innovation foundation (NIF) for conservation of forgotten, diverse organic food habits, that has eight times more fibre than wheat and maize.

A NIF team is disseminating information to visitors about the nutritional value and health benefits of organic juices widely available in the festival.

According to NIF researcher, Ajila CM, "We are promoting traditional knowledge by collecting information on food habits from people, researching on their knowledge and then adding value these products."

A herbal tea, researched and developed by NIF, actually promises to simultaneously protect from cold, act as a blood purifier and relieve stress.

Food lovers, drawn in from all over the city are preferring herbal juices because of its multiple benefits on human body - juice from the flower of cactus helps in blood circulation and increases haemoglobin in body.

For instance, a daily cup of Nero (palm tree extract) juice is an antidote for arthritis. Heart patients too have some cures at the organic food festival - cardiac soup made of bottle gourd, carrots, onion, tomato and lime reduces cholesterol and other fatty acids in the body. The NIF study also reveals that residents of a cosmopolitan city inhale hazardous intoxicants, which can be ameliorated with a cup of Tulsi sudha (Tulsi leaves, ginger and raw sugar) or Kashmiri kava.

"Inorganic farming depletes soil health, crop health, animal health and human heath. The soil, when sprinkled with fertilisers, pesticides, weedicides is choked. The molecules of soil are blocked which deplete the microbial content from the soil," added Vipin Kumar another researcher from NIF.

To create awareness among the denizens, 90,000 passes have been distributed among students of various schools in Ahmedabad. The focus of the festival sponsors is to differentiate between organic and inorganic food.

Meanwhile, students at IIM-A are looking forward to getting ‘sattvik' food on campus but are only concerned about the extra buck they may have to shell out for it.

Kapil Modi, a student here says, "The idea of organic food sounds good. I know a lot of people on campus who are calorie conscious and look for healthy food.

Source: Times of india

Comments

Ganesh Dutta says :

In the era of global warming and pollution, it is a very nice step............ support to.............."victory to organic"!
Posted on: 9 December 2007 - 2:00pm

India Updates says :

Development comes with a number of new challenges. To be organic is really a good step to tackel a challenge created by ourselves. Full marks to initiatives by IIMA.
Posted on: 9 December 2007 - 2:07pm

Ganesh Dutta says :

yeah, you are absolutely right!
Posted on: 9 December 2007 - 3:09pm

India Updates says :

IIM-A was established in 1961 as an autonomous Institution by the Government of India in collaboration with the Government of Gujarat and the Indian Industry. Dr. Vikram Sarabhai, a noted scientist and industrialist, other Ahmedabad-based industrialists (led by Mr. Kasturbhai Lalbhai), and the Government of Gujarat (led by Dr. Jivaraj Mehta) played a major role in the creation of the Institute. IIM-A was registered as a society with a Board of Governors to oversee the functioning of the Institute. The Board has representatives from the Governments of India and Gujarat, the Industry, the IIM-A Society, the IIM-A faculty, etc. IIM-A was conceived not to be purely a business school, but a school of management. It's mission is to professionalise Indian management through teaching, research, training, institution building and consulting. It also aims to professionalise some of the vital sectors of India's economy such as agriculture, education, health, transportation, population control, energy, and public administration. In its formative years, IIM-A collaborated with the Harvard Business School (HBS). Largely as a consequence of this collaboration, IIM-A pioneered the case method of teaching in India.
Posted on: 9 December 2007 - 2:00pm

Ganesh Dutta says :

very nice information ........thanks a lot!
Posted on: 9 December 2007 - 2:02pm

Snigdha says :

Commendable step taken by IIM Ahmedabad.
Posted on: 10 December 2007 - 5:16pm

India Updates says :

Yes Snigdha, IIMs r gromming the new leaders and this shows, they r really open to new and good things.
Posted on: 11 December 2007 - 9:03am

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