Good Food Ireland US Launch
How good is Irish food? Very good ! . We attended an event organized by Good Food Ireland to promote Irish food and came out impressed.
Good Food Ireland (www.goodfoodireland.ie) is a industry network driving food tourism in Ireland. It kicked off its international debut in the U.S on Monday 5th November after a week delay due to Hurrican Sandy. Good Food Ireland hopes to inspire Americans to travel to Ireland to experience and engage with its citizens and culture.
Good Food Ireland was established by Margaret Jeffares to link the agri/food sector with the hospitality industry. It is her philosophy that by supporting Irish farmers and producers she could establish a healthy business environment where commercial opportunities for agriculture could be promoted through tourism and visa-versa. The premise is that by creating trusted and authentic Irish food experiences, Good Food Ireland will drive business to the hospitality sector and that, in turn, inspires consumer purchase of more Irish food from farmers and purveyors, contributing greatly to the local Irish economy.
In addition to bringing both providers and products to New York City, Good Food Ireland seeks to increase awareness for its hub at www.goodfoodireland.ie. Here consumers can book a food journey via “My Food Trip,” a feature that is supported by a host of information including locations and details about hotels, restaurants, cookery schools, producer experiences, markets and festivals as well as an ongoing calendar of events. In addition, there’s the opportunity to meet the people behind the products. Special offers and recipes are also available as well as the opportunity to purchase products from Good Food Ireland’s online shop.
Good Food Ireland sets strict criteria for Approved Provider status based on a core commitment to using local Irish ingredients and operating at a standard that is “best in class” and its branding on packaging of authentic Irish products is already recognized as the standard bearer of the industry. Beyond food products, the Good Food Ireland brand can also be used by hotels, restaurants & cafes, cookery schools and markets that meet Good Food Ireland standards. To date there are 450 Approved Providers that ensure consumers that all products and services bearing the brand meet the strictest “best in class” standards. All products and service standards are independently assessed.
“It is my mission to grow Ireland as a food tourism destination and to establish the ‘Good Food Ireland’ brand as the brand of choice for good food lovers everywhere,” says Jeffares. “One of Ireland’s greatest secrets is its locally produced ingredients and Good Food Ireland aims to set the standard for quality across a variety of industries – agriculture, food, manufacturing, tourism and hospitality.”
Since Good Food Ireland was founded approximately five years ago, almost 70% of its Approved Providers have increased their business profile or heightened their awareness of local food. As a result, 92% have increased their purchasing of Irish food over the last 3 years, directly contributing close to 50 million euro to the local economy. (Source: Grant Thornton Survey – April 2012).
GFI is having a Conference in Dublin, Ireland on November 20th, keep tuned for more.
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Image Courtesy: goodfoodireland