How to Create A Linkbuilding Strategy - Foodie SEO
What is Linkbuilding?
- As discussed in our last entry about inbound links Page Rank is a score (on a scale of 0-10) assigned to a webpage by Google that reflects its importance as a trusted source for information. The higher a site’s Page Rank, the more inbound links it has. You can find out the PageRank of a page from PageRank checkers such as http://www.prchecker.info/check_page_rank.php.
- Page Authority is a score out of 100 that predicts a page's ranking potential in the search engines. The higher the Page Authority, the more likely the page will rank higher in search engines. To find out a webpage’s Page Authority, you can enter in the url at http://www.opensiteexplorer.org. (This tool will be discussed more in-depth later in this entry).
|Editorial Links||Manually Suggested Links||Self-Created Links|
Create quality content on your site that is interesting and relevant to your target.
Pitch your site to other site owners.
Submit sites to be listed in directories
Write guest posts on other sites.
Reach out to other site owners and offer your expertise through a guest post on their site. You can also offer them a chance to write on on yours. Add a link to your site in your guest post.
Give away prizes!
Host a giveaway on your site or provide prizes to other site owners in exchange for a link to your site
Ask your readers to link to you with a badge on their site.
Pay for listings (not recommended)
You can buy links from other sites. However, search engines will try to decrease the importance of such links in their search results. They are constantly searching for ways to detect paid links. As a result paid links are not a good option for creating long-term SEO value.
Leave a link to your site in your forum signatures.
Post on food-related forums such as Chowhound. Make sure your posts aren’t just about selling your site - post valuable information, respond to queries, etc. Place a link to your site in your forum signatures.
Leave a link to your site when you sign a guestbook on another site.
Add links to your site in your user profiles on other sites or communities.
Add or edit articles on Wiki sites and link to your site by including it as a reference.
A note of caution about self-created links:
- How your site is being crawled by Bing
- Which keywords are driving traffic from search engine results to your site
- A list of sites, with anchor text, that are linking to your site.
- And more! Click the link to get started.
- The top 1,000 links to your site. You can filter the results to only see links that pass value. You can see the link’s anchor text, the authority of the site that is linking to you, the strength of your page, and more.
- Total Links to your site: All links to this page including internal, external, followed and nofollowed.
- The most-linked pages on your site
- The anchor text phrases used to link to your site
- Your site’s Page Authority: Predicts this page's ranking potential in the search engines based on an algorithmic combination of all link metrics.
- Your site’s Domain Authority: Predicts this domain's ranking potential in the search engines based on an algorithmic combination of all link metrics.
- Linking Root Domains: Number of unique root domains (e.g. *.example.com) containing at least one linking page to this URL.