Though a work at home freelancer, I am glued to my computer for 14 hours a day. I don’t have time to cook my full course either for lunch or dinner. Hence, fast food is an easy way out for me. Its as simple as cutting open a sachet of Maggi Masala noodles and mouthing the ‘fast to cook, good to eat’  two minute recipe when famished.  I know, their endeavor is to deliver in their words ‘taste bhi, health bhi’ but I have my qualms with the latter half of the phrase.

Well, there are more like me in this corporate world. If me being a work at home freelancer has no time to cook a full meal then what should I conclude about my office going brethren? Surely, if they are bachelors or wedded to showcase exhibits, they surely have to satiate, in Maslow’s terminology, one of the first level motivators of the human psyche, hunger, with the extremely tasty and readily available fast food. I have Maggi noodles, but my friends have pizza, burgers, rolls and sandwiches- stylish modern food according to Indian standards!

For that matter, I have witnessed contemporary motherly care being presented with a bowl of Maggi Noodles to a two year old baby girl for dinner. A weak digestive system and a complaint of piles is what the baby has to her credit. Hard to believe, right? I don’t have anything against the branded fast food of repute. It’s a good snack. But is it correct for us to promote snack items to the status of our good old staple- rice and roti? I mean especially in India?

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