Dunkin’ Donuts Commits To Zero
Dunkin' Donuts announced last week that all its menu offerings nationwide will be zero grams trans fat by Oct. 15, and this includes the brand's signature doughnuts. Doughnuts with zero grams trans fat are currently being served in Philadelphia and New York City. To date, the zero grams trans fat doughnuts have been served in approximately 400 restaurants throughout the country as part of a nationwide blind test over a period of four months. `In addition, Baskin-Robbins' offerings, including its ice cream inclusions will be zero grams trans fat by Jan. 1, 2008.
Joe Scarfido, chief creative and innovation officer for Dunkin’ Brands, said the company brand research and development teams worked behind the scenes for nearly four years to move toward an entirely zero grams trans fat menu. "We are proud to be the first major quick service restaurant chain to introduce a doughnut that has zero grams trans fat, and are delighted that customer response to our new doughnuts has been unanimously positive,” he said. The team has reformulated more than 50 menu items in 2003, the team acted independently to remove artificial trans fat from all muffins and bagels. Since then, the team has tested more than 28 alternative oils and proprietary blends and conducted 80 independent tests to find a suitable alternative for the doughnuts.



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