Candy marketing is a bait to get you to buy more of those utterly sweet things! Especially during Halloween candy marketing by popular brands seems to have won the credibility of people who otherwise were skeptic about the health benefits of the candy.

As you might be already aware, candies are the most deceptive food class that exists today. They so delicious and harmless. Children and even many adults fall to the temptation of having them. Candies and sweets in general, cause/aggravate a variety of health complications like blood sugar, obesity, emotional disturbances etc. One of the most devastating things that these sugary chewy treats can do is to give you a bad toothache. But there are also conflicting reports of candies, especially chocolates, being good for health, especially for the cardio vascular system.

According to psychologist Lawrence Rubin, when you have conflicting information about something, you always tend to take it from credible sources. This is where candy marketing by leading brands like Cadbury, Hershey’s and M&M has managed to win your confidence into buying and eating their confections. Apart from marketing, Rubin talks about our own mental orientation towards purchasing things based on external prompts rather than our own internal hunger and food preference cues. For example, during Christmas we have more of the Christmas Cake and during Halloween we have more of candy because that’s the popular practice. We don’t really give importance to what our body demands.

Well, I’m not being a spoilt sport! Go ahead and enjoy your candy festival! Halloween’s meant for that. But heed my words and indulge in a bit less of these. Especially guard your children! I know my advice is not as sweet as the candy, and when you’re in the mood to celebrate, this might appear bitter. But friends, remember truth is always bitter! Guard yourself from candy marketing.

Read more about it on Psychology Today.

Image credit : Robert S Donovan