Cholesterol-Lowering Products

 
05-Mar-2008 by shantihhh

Baby Boomers' Growing Demand

Cholesterol-Lowering Products

The influence of Baby Boomers on consumer goods culture is unmistakable. With a combination of spending power, high-value expectations and health awareness, this group is forcing its collective will on product marketers and retailers in unprecedented fashion. Note the success of premium natural food markets, such as Whole Foods, as a perfect example.

Another prime example of Baby Boomer influence is the increasing demand for cholesterol-lowering products. This trend makes perfect sense given that the 45-to-55 age group is the most concerned among the population when it comes to heart-healthiness. And since this particular segment is expected to balloon by nearly 30 percent this decade, cholesterol-lowering products are, in a word "hot".

The Core Target for RFMDs
There has been a flood of cholesterol-lowering products introduced to consumers lately - 136 new launches in 2006. Although many are doing well, there's been increasing scrutiny in the press and the health community about "soft" health claims. Many products, although including beneficial ingredients, require multiple servings to be possibly beneficial.

Cook's Illustrated's The Best Light Recipe  using (no butter, less sugar, no nuts, with poppyseeds, whole wheat flour and toasted raw oats) recipe.

 preheated  convection toaster oven to 350 degrees F.

you will need a loaf pan, sprayed with cooking spray and dusted it with flour.

1 cup of raw oats and lightly toasted it in the oven.

 mashed 4 ripe medium sized bananas and beat them well with ½ cup of brown sugar,

 1.5 tablespoons of heavy cream 

1.5 tablespoons of vanilla extract until liquidy/fluffy.

 Then I beat in 2 large eggs, one at a time into the liquid mixture until well incorporated.

 add 1 1/3 cups of whole wheat flour,

1 tablespoon corn starch,

1 teaspoon baking soda,

1 teaspoon baking powder,

½ teaspoon salt,

1.5-2 tablespoons of poppyseeds

  1 cup of toasted oats to the liquid mixture.

Blend together with mixer on until everything is incorporated. 

 Pour the batter into the prepared loaf pan and baked it for 50-55 minutes (until the crumbs tested with a toothpick tester were dry/crumbly).

The gentle moist sweetness of the bread is healthy and lovely especially since it has such agood taste of chewy oatmeal and whole grains with the nuttiness of poppyseeds. 

 


Source: Promise Research

 

now we're all Baby Boomers

Comments

Snigdha says :

Top 10 Cholesterol-Lowering Foods 1. Apples: Apple pectin is a soluble fiber that helps draw cholesterol out of the system. The flavonoids (Quercetin) in apples act as a powerful anti-oxidant that seems to short-circuit the process that leads “bad” LDL cholesterol to accumulate in the bloodstream. 2. Beans: Beans and vegetables are an excellent source of soluble fiber and high in vegetable protein. By properly combing beans with brown rice, seeds, corn, wheat you can create a complete protein. Properly combined beans become an excellent substitute for red meat protein that is high in saturated fat. 3. Brown Rice: The oil in whole brown rice, not its fiber, lowers cholesterol. Brown rice can be combined with beans to form an inexpensive complete protein low in saturated fat. In addition, this whole grain also supplies good doses of heart-healthy fiber, magnesium and B vitamins. 4. Cinnamon: A study published in the journal Diabetes Care found that half a teaspoon of cinnamon a day significantly reduces blood sugar levels in people with type 2 diabetes. It also reduces triglyceride, LDL, the bad cholesterol and the total cholesterol level. 5. Garlic: Garlic contains the chemical allicin, which has been shown to kill bacteria and fungi, and alleviate certain digestive disorders. It also lowers the blood clotting properties of blood. But the most notable attention garlic has received over recent years is its possible usefulness in lowering cholesterol levels. 6. Grapes: Flavonoids in grapes protect LDL cholesterol from free radical damage and reduce platelet clumping. The LDL lowering effect of grapes comes from a compound that grapes produce normally to resist mold. The darker the grape, the better. 7. Oats: Oatmeal contains soluble fiber, which reduces your low-density lipoprotein (LDL), the “bad” cholesterol. Five to 10 grams of soluble fiber a day decreases LDL cholesterol by about 5 percent. Eating 1.5 cups of cooked oatmeal provides 4.5 grams of fiber — enough to lower your cholesterol. 8. Salmon: The major health components in salmon include: Omega 3 fatty-acid and protein. These components have a favorable cardiovascular effect. The American Heart Association recommends that people include at least two servings of fish/week, particularly fatty fish (salmon, tuna, mackerel, sardines, anchovies and herring), in their diets. 9. Soy: The top health promoting components in soybeans are isoflavones and soluble fiber. Isoflavones act like human hormone that can lower LDL cholesterol and raise HDL cholesterol. All soy products (soybeans, soy nuts, tofu, tempeh, soy milk, etc.) are complete proteins. 10. Walnuts: Walnuts can significantly reduce blood cholesterol because they are rich in polyunsaturated fatty acids. Walnuts also help keep blood vessels healthy and elastic. Almonds appear to have a similar effect, resulting in a marked improvement within just four weeks. A cholesterol-lowering diet with a little less than 1/3 of a cup of walnuts/day may reduce LDL cholesterol by 12 percent. Source: healthbolt.net
Posted on: 6 March 2008 - 5:03pm

Ganesh Dutta says :

Yes, excessive cholesterol is dangerous. Thanks for sharing this great info.
Posted on: 7 March 2008 - 2:34pm

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