The fight for gaining supremacy in the skies has attained new heights now with most airlines trying to find their way to the passengers’ hearts through their stomachs.  The latest to join the bandwagon is British Airways which has introduced Jain food on its London flight. This move is likely to be a smart one as it increases the possibility of Jain passengers who had so far given British Airways a miss on account of the food it served.

How Airlines Woo Passengers

The airlines do have to think about satiating their passengers especially on a long distance flight. Attractive discounts and plush seats are not enough anymore. Some of the common measures taken by management to bring in passengers include:-

• ·         Serving Diet Foods & Special Restriction Meals
• ·         Meals dished out by Celebrity Chefs
• ·         Meals served on Designer Tableware
• ·         A wide range of choices that can number anything between 20-50.
• ·         Frequent changes in menu items.
• ·         Regional specialties served on flights.

Indian Food Served On Flights

Indian delicacies have long been a favorite with even street foods like dahi wada and dilli chat being added to the airline menus. Other delicacies of India are not left out either with the following being served frequently on board:-

• ·         Saffron Naan
• ·         Purdah Biryani
• ·         Kanjivaram idli
• ·         Kashmiri Style Rajma

Other airlines have also conceded to the passenger requests and made changes in the food served on their flights with the hot chocolate served on Virgin Atlantic being a sure sign of appeasing women passengers. Specialty chefs on Austrian Airlines and a Food & Beverage Manager to help you make your choice happens to be the introduction of Etihad. Singapore Airlines, on the other hand, allows its passengers to browse through its special cookbook containing exotic recipes dished out by Chefs of International fame.

The airline passenger has never had it so good before and the airlines are simply falling over themselves trying to provide its customers with every kind of gluttonous experience imaginable.

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