Menucard tactics have been applied for long to bait in customers by foodies. It’s because of menucard tactics and not solely because of your appetite that you gorge on some foods offered by restaurants. I’m amazed to hear from Divine Caroline that dedicated menu engineers are employed to designing a menu to get profits for the restaurant!

Let’s see what these menucard tactics are, so that you watch out next time you visit a restaurant.

•    Mind blowing food descriptions and adjectives increase sales by 30 %
•    The dishes that are pushed for sales are featured on the upper right side near the center
•    The first pair and last items on a page are most ordered
•    Backpage features items that are not ordered much
•    Prices are softened when displayed in the same font as menu items without the $ sign
•    Compelling pictures

These basic menucard tactics are tweaked by industry professionals (some of whom have 25 years of experience) to make you eat more and get them increased profits anywhere around 15-30 %.

Image Credit : Roland