The latest buzz in wine industry “Australian wine cracks China’s grape wall” is all about cracking the Chinese market for Shiraz. China’s grape wall wine cracks open, as more and more China’s young professionals are tasting Australia’s finest wine and don’t even mind to pay a premium for it.

There are innumerous factors that favor Australian wine cracks China’s grape wall. A whooping 36 percent growth in export of Australian wine to China is the driving force that woos Australian winemakers to crack Chinese grape wall.

China’s grape wall wine cracks are a result of the new generation Chinese, who loves Shiraz over old world wine. Shiraz is easier to drink due to its fruity flavors and is hence the most favored wine among the younger Chinese, as said by Wine Australia's Asian director Lucy Anderson.

A complete market research of the Chinese wine demand shows, much promising future and enables Australian wine crack China’s grape wall. The urban Chinese crowd is switching over from local drinks to red wine and there is an overall increase in availability of wine all over China. This young Chinese population connects drinking wine to the status symbol and they do not mind paying a premium to quaff expensive wine very frequently.

                                                                                                                                                      
Wine is the latest entrant in the luxury goods market of China and the most popular Australian wine brands are Penfolds, Bird in Hand and Shingleback and they are all set to tap their share of red wine in Chinese bars.

China is the fastest growing economy in the world and 4th largest wine market. Hence there is ample opportunity to crack China’s grape wall.

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